It's the air heads who are swayed by all those 30-second commercials that cost so much to broadcast.
This year's presidential election has the distinction of featuring a candidate whose career in television has given him a unique appeal to dimwits, especially if they have a taste for the vindictive resentment stoked by decades of right wing talk radio.
So Donald Trump might actually win this thing -- just as McDonalds makes America's favorite hamburger and Miller Lite is the country's favorite beer.
***************Intense political involvement, regardless of orientation, tends to addle the brain. Since I share many of their views, left wing pundits tend to embarrass me. I prefer to read their opponents.
This is the first presidential election in which I have followed the right-wing websites - having become addicted to their expressions of pain and outrage, especially towards each other.
My favorite is Erick Erickson. Far less reptilian than George Will or Charles Krauthammer, he shows flashes of honest self-awareness.
As when he writes: "If we have to ask whether conservative media created Trump, we should not stop there. We should ask who created conservative media. The answer is actually the mainstream media."
Like a truculent child addressing his parents: "Yes, I know I'm a bad boy, but you made me that way!!"
And I have to respect his #NEVERTRUMP crusade. It has inspired me to go #NEVERHILLARY.
Not that I have any interest in her lies or emails. If that's the worst thing she's ever done, she would be a saint among politicians.
I cannot vote for her because she has, and will, find opportunities for military intervention - and that is one thing that POTUS can do without Congressional assent.